From the moment consumers hear about your product to the moment that they make a purchase, this journey is defined by several stages that comprise the sales funnel. The sales funnel model gets its name from the large number of potential customers present at the top-end of the sales process that eventually whittles down as you draw closer to a sale. As prospective customers pass through each stage of the funnel, it demonstrates a deeper commitment to the sales goal. Join us as we break down each stage of the sales funnel and learn how to build your brand into an automated selling machine.
Stage 1: Awareness
At this first stage of the sales funnel, consumers learn about your product or service, whether by visiting your website for the first time or seeing an ad. This is when your prospective customer base is at its largest, though it is sure to dwindle as it draws closer to a sale. Social media content, blog articles, and more are effective ways of bringing eyes to your digital brand and starting the sales funnel.
Stage 2: Interest
After becoming aware of your brand, consumers will then actively look for solutions to their problems and ways to achieve their goals. This is where your products or services come into play. When looking for solutions, consumers will show interest in your brand by following you or subscribing to your list. Call-to-action buttons and promotions are effective ways of enticing consumers into subscribing to your brand and building demand.
Stage 3: Decision
Simply put, consumers at this stage of the sales funnel are making the decision to commit to the solution to their problems offered by your services or products. They will review your various options and packages to determine what best suits their needs. Here, sales offers are most effective at convincing consumers to purchase from your offerings. This can be done using sales pages, webinars, calls, and so on.
Stage 4: Action
Once consumers have seen enough to decide that your offerings are right for them, they become a customer by taking action and finalising a deal with you. This might mean purchasing a product, subscribing to a service, or signing a contract. From digital advertisements to calls to action to sales pages, you can build your very own sales funnel and generate leads without the need to personally speak with a consumer.
After the Funnel: Retention
After earning your new customers, it is just as important to make sure they stay happy with your brand and remain loyal! Returning customers make up about one third of all online shopping revenue and spend three times more on average than one-time customers. After taking action on your offerings, ensure that your customer base stays engaged with your brand by sharing content such as emails, special offers, and surveys.
After establishing your sales funnel, it is equally crucial to measure your results and analyse the efficacy of your marketing. This entire process from start to finish proves easier with the expert aid of Sydney web designers. Bungalow Creative will work with your brand and deliver professionally designed creative that is sure to demand attention, build trust, improve perception, and deliver better outcomes. Contact us today for all the help you need solidifying a sales funnel for your digital brand.