If a brand-new website or brand refresh is your destination, then consider the brief as your map. This document serves to provide Sydney creative agencies with each problem that you’d like to solve while supplementing your vision with important details and considerations. As the client, nailing your brief is the best way to ensure a satisfactory end result. With over 30 years of combined experience as one of Sydney’s leading branding agencies, we know all the ins and outs of an excellent brief – keep reading to learn our best tips and secrets!
Explain Your Background
Before getting to work on your killer new design, we use briefs to acclimate ourselves with your company. It should include basic information about who you are, what you do, and which services or products you offer. Then, delve into the more intimate details such as your history, size, and company values. Making your present positioning clear empowers us to bring you exactly where you want to go!
Budget and Deadline
No matter the size of your budget or the length of your deadline, these two things allow Sydney design companies to gauge the feasibility of your project while helping you bring it to life. Budgets – even those that are vague – can yield a more accurate quote. It is crucial to be up front about these things with your design agency so that they can reasonably accommodate your unique needs.
Identify Your Audience
Allowing us to better understand your current audience is one of the best ways to rehaul your brand towards future audiences that you want to market to, as well. Answer questions such as:
Who are we designing for?
Who uses your website and for what reasons?
How do you want users to feel when using your site?
Demographic data is even better – this data can affect details such as typography, colour palettes, and placement of call-to-action buttons. Every little bit of information helps so don’t hold back!
Review Your Current Website
If you have an existing site, take a good look through it, and make note of everything that you like, love, and hate about it. Sydney web designers can retain all your preferred features while scrapping the ones that don’t work the way you’d like them to. Being clear about your opinions in your brief will make it easier to get on the same page with creative agencies. Then, we can implement more of what you like to perfect the approach that best suits your brand!
Be Deliberate About Your Goals
Is the objective of your brand design to increase customer engagement? Maybe it’s to spread brand awareness? Regardless of the reason (and there are many), you should absolutely figure out what it is exactly that you want to accomplish as part of your brief. Being transparent about your goals gives us everything we need to hit the ground running towards a killer new brand!
Keep Branding in Mind
If you are already happy with your branding – logo, colours, imagery, and so on – then be sure to include that in your brief. Otherwise, Sydney branding agencies are well equipped to assist your brand direction with new assets! A fresh set of eyes go a long way towards pulling your brand out of the past and forward into the future. If a rebrand is in line for your company, we offer plenty of services to make that happen, including logo design, brand imagery, website design, and so much more!
In short, the more information that you pack into your design brief, the better! A killer brief enables creative agencies to fully grasp the extent of your brand, the services you offer, and the direction that you’d like to go – we just take it from there. Any questions? Don’t be afraid to reach out to the friendly team at Bungalow Creative! We use professional design to communicate purposeful messages visually and we will be more than happy to take your brief and turn it into the branding of your dreams. Give us a call today!